'Plug-in hybrid sales will recover'
Sales of plug-in hybrid cars may be down, but they will bounce back before long, argues Vicky Parrott…
Word is in this week that electric car sales are up by 158.1 per cent in July compared to July 2018. It’s a stark statement on how electric cars are really beginning to gain traction in the mainstream car market, so just think how quickly the numbers will start to grow when models like the Vauxhall Corsa-e, Peugeot e-208 and VW ID.3 start to arrive.
What is perhaps more interesting and unexpected is the decline in plug-in hybrid (PHEV) sales. Conventional hybrids like the Toyota Prius and Corolla have risen by 34.2 per cent, but plug-in hybrid registrations are down by nearly 50 per cent.
I have a theory on this: there aren’t enough plug-in hybrids on offer. This seems like an obvious observation, but it has escaped the attention of a lot of the media who are inciting panic about falling alternative-fuel car sales. The reality is that nobody’s buying because the product isn’t there yet.
The plug-in hybrids on sale today that you can actually buy and get on your driveway within a few weeks are either expensive or, to be blunt, undesirable. There’s no middle ground right now. You’re either buying a £50,000 BMW 5 Series or Volvo XC60, or you’re buying a Hyundai Ioniq or Kia Niro.
Plug-in hybrid tech is vital as a bridging technology. Yes, I suspect it will be superseded by pure electric cars - possibly even more quickly than the industry imagined. But shopping for one now is like shopping for cake in a butchers shop; you’re going to be disappointed.
Shopping for a plug-in hybrid in 12 months, however… Well, at that point you really will be able to have your cake and eat it. They're even getting cheaper, if the price drops offered by the Passat GTE compared to its predecessor are anything to go by. And with cheaper, better and way more numerous plug-in hybrid options on offer, I’m willing to bet my off-peak tariff that PHEV sales will bounce back and then some.
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