11 new Kia electric cars planned by 2025
Kia has announced a new ‘Plan S’ business strategy, which it says will spearhead its transition into electric cars and mobility solutions.
The plan outlines a total of 11 electric vehicles within the next five years, including a dedicated electric SUV built on a bespoke platform by 2021. Kia will invest just over £19 billion under the plan and is targeting 500,000 electric-car sales a year, for a 6.6% share of the global electric-car market by 2025.
The dedicated electric car will be an SUV with a range of over 310 miles and a sub-20-minute rapid-charging time. Its styling could draw inspiration from the 'Imagine by Kia' concept (pictured above), which was revealed in March 2019 and described as a "visual embodiment" of the brand's move towards electrification.
Specific battery and motor details haven't been revealed, but Kia did say it plans to offer two different types of electric car, with different charging capabilities. This will allow for variations in performance, speed and price – to "meet the diverse needs of customers".
In addition to the firm’s dedicated electric car, Kia will continue to offer electric derivatives of its combustion-engined cars – much like it does today with e-Niro and Soul EV. It will "nurture" key markets as it looks to achieve a 20% electric, 80% internal-combustion sales mix and expects electric cars to be as profitable as internal-combustion ones by 2025.
Kia hasn’t revealed specific details on what form each of the 11 new vehicles might take, but emphasised that they'll cover the brand’s entire line-up – including "passenger vehicles, SUVs and MPVs" from 2022.
It also suggested the brand’s SUV range, with the help of new Sportage and Sorento models, is set to take an even greater share of the mix – growing from around 50% of total sales as it currently stands, to 60% two years from now.
Elsewhere, Kia’s ‘Plan S’ covers electric vehicle-based "mobility solutions", which it claims will help solve global issues such as urban pollution. These will include car-sharing, autonomous technology, and e-commerce businesses, as well as mobility hubs in cities with stricter environmental regulations.
Long-term, Kia will look to launch "self-driving robotaxis" and "on-demand roboshuttles" around the aforementioned mobility hubs. They'll also house charging points, vehicle maintenance centres and other "convenience facilities".
Kia will also reveal a "new brand system" towards the end of 2020, which it says will target people with a "natural inclination for digital tools" – chiefly Millennials (those born between the early 1980s and early 2000s) and Generation Z (those born after the mid-1990s).
As proof of its commitment to electromobility, Kia recently invested in Rimac Automobili and the IONITY rapid-charging network. The latter, Kia says, will "pave the way for advancing Kia’s business of high-speed recharging infrastructure development in Europe and other major countries".