Fisker PEAR: electric SUV could start from close to £25,000, says CEO

Speaking with DrivingElectric, CEO Henrik Fisker reveals new details about the brand’s cut-price electric crossover launching in 2024

Fisker PEAR teaser

US carmaker Fisker is currently gearing up for the launch of its Ocean SUV. The brand’s Tesla Model Y rival made its UK debut at the recent Goodwood Festival of Speed, ahead of orders opening in July. But, speaking exclusively to DrivingElectric, company founder and CEO Henrik Fisker still had plenty to say about the firm’s second electric car, the PEAR – an acronym for 'Personal Electric Automotive Revolution'.

When asked about how the PEAR’s sub-$30,000 price tag in the US will translate to European markets, Fisker said: “we’re not making huge differences in the pricings [between the US and UK]… I expect definitely it to come in under £29,000, maybe closer to £25,000.”

To achieve that figure, Fisker says, “the mandate in the PEAR is ‘fewer parts, fewer parts and fewer parts’, and make it as simple as possible. Then, we are working with Foxconn to figure out how we can innovate in manufacturing, find easier ways to assemble the vehicle… less hours means lower costs. So, we are very comfortable that we can achieve the PEAR pricing.”

Fisker PEAR

Fisker added: “It’s a four-and-a-half metre car, and I think for the price it’s going to give a lot of value for the money.” To put that into perspective, as it stands the PEAR will be roughly the same length as a Kia Sportage, but is expected to cost less than the smaller MG ZS EV, MG 4, Kia Niro EV or Renault Megane E-TECH Electric it’ll compete with.

Two battery sizes will be offered in the PEAR, with the larger Hyper Range expected to return over 310 miles on a charge, plus single and dual-motor setups for a choice of rear or all-wheel-drive. Meanwhile, the electric crossover’s SolarSky panoramic roof should help add a few extra miles of range as well.

Like all of Fisker’s cars, the PEAR will have at least four unique features, the first being a ‘Houdini’ trunk as opposed to a regular hatchback. Exactly how drivers will access the boot remains a mystery for now, but Fisker did tell us: “We did all these user scenarios for young people living in megacities, and one of them is, you’re parked on the street and a lorry or something is parked straight up behind you – how do you get into the trunk?

“So, we had to find a new way of opening the trunk that is not the traditional hatch. That’s never been done on a production car before. We then have some other unique spaces where you can put things which haven’t really been done before in that way,” he continued. “It was really about increasing space and utility in this vehicle.” That idea continues in the cabin, which Fisker says will be simple, but also offer as much storage space as possible. 

Fisker PEAR interior

So far, we’ve only seen one image of the PEAR’s interior (above), in which only a large central screen is visible, mounted on the swooping dashboard. This suggests the PEAR will feature a similar cabin design to the Tesla Model 3 and Model Y, whose single screen is used for both driver information and media. The concept art also shows the PEAR with a two-tone interior colour scheme, and huge windows all around that should help with visibility.

Finally, there’s the PEAR’s styling. “I wanted to have an exterior design that was very recognisable, and did not look at all like anything else,” Fisker told us. “In the PEAR, I think it will be very hard for anybody to say it kind of looks like something else, because it looks so different and I think it has a very iconic shape. It’s very clean, very simple and, I think, very futuristic.”

The PEAR looks to carry over some styling cues from the Ocean, based on what can be seen in the handful of teaser images so far. These include the illuminated model name and ultra-thin headlights at the front. It’ll also have a large, wraparound windscreen, short overhangs to maximise cabin space and four doors.

Fisker PEAR range

Fisker added: “We have a few other surprises in the vehicle as well that we’re not quite ready to talk about.” He also revealed that some of the PEAR’s unique features will allow it to be used by food-delivery or ride-hailing services.

The car’s underpinnings will be used for another two models Fisker himself teased earlier this year (above), one of which we believe is an electric pickup truck. While Fisker didn’t reveal anything about the next models in the PEAR range, he did say that they’ll be “radically different” and that the company doesn’t want to make “just another small hatchback, or another small crossover. Every vehicle will definitely be very unique.”

The Fisker PEAR is expected to be unveiled in the second half of 2023, before production commences the following year. It’s being produced in collaboration with Chinese manufacturing giant Foxconn, with the company targeting a minimum production volume of 250,000 cars a year from its facility in Ohio. Fisker is currently taking $250 deposits for the PEAR, with over 3,200 people making a reservation for the sporty electric crossover at the time of writing.

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