All Jaguar Land Rover models to be electric by 2030

Jaguar Land Rover boss Thierry Bollore has revealed plans for a net-zero-carbon future, confirming that Jaguar will be an “all-electric luxury brand” from 2025, with six new electric Land Rovers due within the next five years.

All Jaguar Land Rover models will be available in “pure-electric form” by the end of the decade according to Bollore, with the first of the electric Land Rovers models planned for 2024. Land Rover has suggested that instead of all-new model names, it would instead reinvent its existing badges – including Range Rover, Discovery and Defender – for the electric era.

An official statement read: “Jaguar and Land Rover will offer pure-electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.”

The release stated that by 2025, Jaguar will have “undergone a renaissance to emerge as a pure-electric luxury brand” with a “dramatically beautiful new portfolio”. However, it appears plans for the long-awaited electric Jaguar XJ luxury limousine have been axed.

In the statement, the company confirmed: “Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.” The fate of models like the XE, XF, E-Pace and F-Pace isn’t clear at this time.

In other news, Jaguar Land Rover has detailed plans to invest in hydrogen fuel-cell technology. Development, we’re told, is “already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.”

Jaguar Land Rover’s investments in zero-emission technology total £2.5 billion and also include connected services to “enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.