BMW 330e interior, dashboard & comfort
You need the top-spec BMW 330e M Sport for the full suite of in-car technology and features
BMW interiors have long been known for simple yet classy design, and these days they integrate a host of the latest in-car technology very effectively. The longest list of gadgets (and the largest screen with which to operate them) is reserved for the range-topping M Sport, however.
BMW 330e dashboard
The 330e features a typically stylish and driver-orientated dashboard of the type we've come to expect from BMW. It's more straightforward and less fussy than what you find in the current Audi A4 and Mercedes C-Class, and benefits from simple shortcut buttons and a rotary-controlled infotainment screen that's more logical to use than most rivals, too.
Equipment, options & accessories
The 330e is offered in SE, Sport and M Sport specification levels, just like the rest of the 3 Series range. SE comes as standard with 17-inch alloy wheels, adaptive LED headlights, air-conditioning, cloth upholstery, Bluetooth and USB connectivity, an 8.8-inch touchscreen display with sat nav, cruise control, rain-sensing wipers, automatic headlights, all-round parking sensors and a reversing camera.
Stepping up to Sport spec brings 18-inch alloys, high-gloss exterior trim, a larger fuel tank, heated sports seats up front and leather upholstery. M Sport (generally the big seller in the range) adds a different design of 18-inch alloys, a 12.3-inch dashboard display, a series of connected online services, M Sport styling touches and logos inside, an M Sport bodykit outside, a leather steering wheel, uprated brakes and sports suspension.
Infotainment, apps & sat nav
The most comprehensive infotainment suite is reserved for the M Sport trim level, where you get a large 12.3-inch dashboard touchscreen display with sat nav, Apple CarPlay and connected concierge, music, traffic update and Microsoft Office services.
SE and Sport have a smaller 8.8-inch screen, with sat nav, Apple CarPlay, concierge services and real-time traffic information. All models get BMW's 'Intelligent Personal Assistant', which is voice-activated digital 'helper', similar to Amazon's Alexa or Apple's Siri.
In This Review
- 1VerdictThe latest BMW 3 Series plug-in hybrid is a very accomplished all-rounder, combining driving enjoyment with ultra-low running costs for an appealing package
- 2Range, MPG, CO2 & chargingThe 330e's official range of 37 miles puts it among the best in class, so the BMW is one of the most efficient plug-in hybrid saloons you can buy
- 3Running costs & insuranceThe BMW 330e plug-in hybrid will be a very cheap car to run in most cases, especially for company-car users
- 4Performance, engine & driveKeen drivers will be right at home in the BMW 330e, especially when they put it into Sport mode for extra power
- 5Interior, dashboard & comfort - currently readingYou need the top-spec BMW 330e M Sport for the full suite of in-car technology and features
- 6Boot space, seating & practicalityA smaller boot than the petrol and diesel 3 Series counts against the otherwise-impressive BMW 330e plug-in hybrid here
- 7Reliability & safety ratingBMW as a brand isn't rated very highly by owners, but there's plenty of the latest safety kit available for the 330e plug-in hybrid