Cupra UrbanRebel concept will become entry-level electric car for 2025

Cupra's boss has confirmed the radical zero-emissions racing-car concept will eventually become its entry-level EV, sharing a platform with VW’s ID.1 and ID.2

Cupra CEO Wayne Griffiths has confirmed that its newly unveiled UrbanRebel electric racecar concept will form the basis of the brand’s entry-level electric car, due to arrive in 2025.

Speaking to DrivingElectric, Griffiths said at the UrbanRebel concept’s unveiling in Munich: “The car is a deliberate statement. I think there’s a need out there to do a car for the next generation who are really enthusiastic about cars – and that’s what we do at Cupra.

“We do cars that people love, but not necessarily what everyone likes – we like to provoke, so this is a provocation, obviously overstating what we will end up doing as a series car. But it’s very close; if you take the tail off the back, then you’re very close to where we are on the series design.

“So the Cupra Rebel will stay very rebellious in the series car – it’ll be very sporty. The inspiration will remain on the series car and we will bring that in 2025.”

The roadgoing version of the UrbanRebel will use a smaller variant of the ‘MEB’ platform which SEAT is currently leading the development of. Eventually, this will give rise to Volkswagen’s Polo-sized ID.1, as well as a crossover called the ID.2, which we got our first look at earlier this week in the form of the ID. Life concept. Both of those models are also expected to launch in 2025.

Details of Cupra’s forthcoming small electric car are scarce at the moment, however Griffiths hinted it would cost just over €20,000 when it goes on sale – slightly higher than the ID.2’s expected price tag.

Cupra says the UrbanRebel concept produces 335bhp the majority of the time, but can pump out up to 429bhp for short periods – enough for a 0-62mph time of just 3.2 seconds. However, much like the UrbanRebel’s three-door configuration, we don’t expect these figures will be carried over to the production version, or its sister models.

The VW ID. Life concept’s figures are closer to what we’d expect from Cupra’s entry-level EV, as the electric crossover features a 231bhp electric motor driving the front wheels only, with 0-62mph taking 6.9 seconds. Meanwhile, its 57kWh battery could provide enough energy to cover nearly 250 miles on a charge.

Some of the UrbanRebel concept’s design cues are likely to be carried over to the production car, including the short overhangs and sharp nose that are similar to those seen on the Cupra Born hatchback. In terms of the interior, we have less of an idea due to the concept’s stripped-out, cabin, however Griffiths did comment: “At Cupra, we make cars for car lovers and car drivers, so everything will be orientated around the driver – we don’t do big screens for passengers, the big screen is for the driver and the whole console and experience should be orientated towards the driver.”

“We’ll do all the autonomous and safety assistance features that people want, but you should always be able to switch it off to have some fun.”

Griffiths has previously spoken about how the new urban electric vehicle and its sister cars from VW and SEAT will make electric cars more accessible to the masses, with the VW Group aiming to produce more than 500,000 a year in his brand’s plant in Martorell, Spain.

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