Kia 'Imagine by Kia' concept previews forthcoming electric model

Raised-up ‘Imagine by Kia’ concept four-door coupe could become a production reality by 2022

Kia has revealed the unusually named 'Imagine by Kia' concept at the 2019 Geneva Motor Show. The Korean carmaker is describing it as a "visual embodiment" of a move towards electric cars and says a somewhat toned-down version could make production.

The front of the car stands out thanks to an illuminated ‘tiger mask’ encircling the headlights, while conventional wing mirrors have been ditched in favour of cameras that are sleeker and more aerodynamic.

Elsewhere, an illuminated Kia logo sits where the brand’s conventional, oval badge would ordinarily be placed. There's also a pair of grooves interrupting the bonnet line.

A single glass panel is used for the windshield and roof, with the pane tapering into a “double-bubble” above the rear passenger seats. The bronze-coloured paintwork, meanwhile, is intended to represent warmth. It’s made of six hand-applied layers of chrome-effect silver base coats, with the bronze tint added on top.

According to the South Korean manufacturer, the 'Imagine by Kia' has been deliberately designed to not fit into one vehicle category, borrowing elements from SUVs, family saloons and crossovers.

It says the car's electric powertrain has allowed it to maximise space inside, but no technical details of the powertrain or battery have been given, apart from the fact that there's wireless charging capability.

Other notable features are the 22-inch wheels, spacious four-seat interior and rear-hinged back doors. The two front seats have diamond cross-cut shells, while the rear seats form a bench. On the dash there are no less than 21 individual high-resolution displays, curving from one side of the interior to the other, as well as a long 'floating' centre console.

“Automotive design is about capturing the heart and making it beat that bit faster for that bit longer – and we believe that there’s absolutely no reason why that should change simply because the car is electric,” said Kia Motors Europe’s vice-president of design, Gregory Guillaume.

“We imagined designing an all-electric car that not only answered consumer concerns around range, performance, recharging networks and driving dynamism, but one that also gave you goosebumps when you looked at it, and made the hairs on the back of your neck stand up when you drove it.

“That’s why our all-electric concept is designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification.”