Cupra Tavascan flagship electric SUV to launch in 2024

Cupra’s hotly anticipated halo SUV will become the brand’s second all-electric car

Cupra Tavascan

The Cupra Tavascan flagship electric SUV will launch in 2024 according to the company's CEO. 

Plans to put the Tavascan into production had been on hold, but speaking at the brand's annual press conference in March 2021, Cupra CEO Wayne Griffiths revealed: “Our dream will come true: the CUPRA Tavascan will be a reality. It will be designed and developed in Barcelona and will reach Europe and overseas markets in 2024."

The Tavascan was first revealed in concept car form at the 2019 Frankfurt Motor Show; driven by a pair of electric motors – one on each axle – the 302bhp SUV is capable of 0-62mph in 6.5 seconds.

The concept version of the featured the same 77kWh usable battery capacity as the Cupra Born family hatchback, but due to its supposed higher weight and raised body, official range was stated at 280 miles – 30 miles less than the hatchback.

The Tavascan was put on the back burner after Cupra announced a host of new models in its range. Griffiths said at the time: “With all the other things we have on our plate, we have enough on at the moment, launching the Cupra brand and plug-in hybrid versions. Our product range has gone from zero to six, seven, eight cars very fast.”

The concept car was designed to preview the possibility of a fully electric coupe-SUV for Cupra. At the time of its reveal back in 2019, the brand said the sector has the potential to grow by 15% per year.

Cupra Tavascan design

The Cupra Tavascan will be built on Volkswagen Group’s MEB electric-vehicle platform, which underpins everything from the Volkswagen ID.3 hatchback to the upcoming Cupra Born hatchback. It’ll also form the basis of the just-launched Skoda Enyaq iV.

Despite the Tavascan's performance intentions, Cupra said the SUV would offer “comfort for all occupants". The concept car’s interior combined structural carbon and "dynamic approaches to technology" to provide a balance between performance and practicality.

Cupra says the front end features vents to help boost range, while a diffuser at the rear also helps with aerodynamics. Meanwhile, the roofline of the vehicle provides what Cupra describes as “the presence of an SUV and the sleekness of a sports coupe.”

Inside, diffused LED ambient lighting greets occupants as they open the doors; the cabin is covered in contrasting leather, carbon and Alcantara trims.

In addition, the Tavascan concept featured sculptural 3D leather bucket seats, as well as a wing-shaped dashboard that 'floats' across the front of the interior. Behind the steering wheel, there's a 12.3-inch digital instrument cluster, supplemented by a 13-inch infotainment display and full smartphone connectivity.

According to Cupra, the larger screen can shift its focus, moving towards the passenger when needed. Speakers are also integrated into each of the bucket seats.

The Tavascan takes its name from a village in the Pyrenees mountains on the border between Spain and France, which Cupra says is "unique due to its stunning landscape and surrounding nature".

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