Ford offers coronavirus cashback and payment holiday on new-car sales

Combined sales and finance measures to relieve financial pressure and reassure buyers amid coronavirus outbreak

Ford Kuga hybrid

Ford in the UK and its in-house finance arm Ford Credit have introduced measures intended to reassure new-car buyers during the coronavirus outbreak.

Known as the 'Peace of Mind' programme, it covers new car and van orders made during April and May. Electrified models such as the Ford Kuga plug-in hybrid (pictured) and Ford Transit Custom plug-in hybrid are covered by the measures.

The programme combines assistance with payments from Ford of Britain (either as cashback paid when the vehicle is collected to help cover the first three average monthly payments, or a vehicle discount of the same value) along with a three-month deferment of finance payments from Ford Credit. Ford says that for vehicles offered with zero percent finance, the measures could equate to six months' worth of payments in value.

Andy Barratt, Ford of Britain managing director, said: "Ford wants to reassure customers that unprecedented times should not prevent them opting for a replacement new car or van."

In line with government guidelines, all Ford dealership showrooms are closed, but online and remote sales are still being offered. The company says that select customers requiring new vehicles urgently (key workers, first-time Motability scheme users and companies involved in combating the emergency), dealers can arrange by exception a mutually convenient and safe way to hand over the vehicle.

Recommended

New 2024 Ford E-Tourneo Courier is an electric lifestyle MPV
Ford E-Tourneo Courier front tracking
News

New 2024 Ford E-Tourneo Courier is an electric lifestyle MPV

15 May 2023
New Ford Explorer electric SUV revealed in full
2023 Ford Explorer - front 1
News

New Ford Explorer electric SUV revealed in full

21 Mar 2023
New Ford E-Tourneo Custom electric MPV unveiled
Ford Tourneo Custom
News

New Ford E-Tourneo Custom electric MPV unveiled

22 Nov 2022
Ford F-150 Lightning electric pickup truck: video review, range and specs
Ford F-150 Lightning
News

Ford F-150 Lightning electric pickup truck: video review, range and specs

26 Oct 2022

Most Popular

Electric Ford Puma could become the UK’s best-selling EV
Ford Puma EV
News

Electric Ford Puma could become the UK’s best-selling EV

The Ford Puma EV is set to arrive in 2024 with a range of over 200 miles and a tweaked exterior design
22 May 2023
Vauxhall Corsa Electric facelift brings sharp new look and tech
2024 Vauxhall Corsa Electric - header
News

Vauxhall Corsa Electric facelift brings sharp new look and tech

Vauxhall’s top-selling electric supermini has been updated for 2023, now getting the ‘Vizor’ from the Mokka Electric
24 May 2023
Caterham EV Seven is the track day car of the future
Caterham EV Seven - rear
News

Caterham EV Seven is the track day car of the future

Caterham has revealed an all-electric version of its iconic Seven sports car… that you can’t buy
23 May 2023