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Voltswagen: Volkswagen will not be rebranding

Volkswagen has backtracked on its statement that it would badging electric cars as 'Voltswagens' in the US

VW ID.4

Volkswagen of America has surprised no-one by revealing that it will not in fact be badging its electric cars as 'Voltswagens' – confirming that the move was an April Fool's joke and part of the marketing campaign for the ID.4's launch in the US.

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What was initially dismissed as a prank quickly got out of hand, as a press release by Volkswagen of America leaked and several officials made statements confirming the change, which numerous outlets reported on, causing widespread confusion.

The 'Voltswagen' marketing stunt was supposedly to highlight the launch of the Volkswagen ID.4 family SUV in the US. Although Volkswagen of America has not officially confirmed it was a joke, a statement to this effect is expected. 

The supposed rebranding was going to begin in May 2021, but only in America, as Volkswagen UK had confirmed to DrivingElectric that there were no plans for a similar move this side of the Atlantic. 

Scott Keogh, president and CEO of Volkswagen of America, said on Monday: “We might be changing out our K for a T, but what we aren't changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” .

Kimberley Gardiner, VW's vice-president for marketing in the US, added: "Over the course of the next few months, you will see the brand transition at all consumer touch points. This is an exciting moment for us, and we have been working through every avenue to make the transition clear, consistent, seamless and fun for all."

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Welcome one and all, I’m Ellis the news reporter on Auto Express, the brand’s former online reviews editor and contributor to DrivingElectric. I’m proud to say I cut my teeth reporting and reviewing all things EV as the content editor on DrivingElectric. I joined the team while completing my master’s degree in automotive journalism at Coventry University and since then I’ve driven just about every electric car and hybrid I could get my hands on.

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