Peugeot announces electric 'brand signature' and revised logo

Electrification will be offered across the French company's range by 2023

Peugeot e-Legend

Peugeot has announced a new 'brand signature' to mark the electrification of its range, and will also unveil a new version of its familiar lion badge on an electrified concept at March's Geneva Motor Show.

The phrase 'Motion & e-Motion' is adapted from the existing 'Motion & Emotion' line and signifies the brand's intent to have an electric or electrified version of every car it sells available by 2023.

A revised version of the Peugeot lion badge will also be seen on an electric concept car, incorporating blue and green dichroic light effects and reflections on a sculpted surface. It's a development of the design revealed at the 2018 Geneva show to mark Peugeot's 160th anniversary.

David Peel, managing director of Peugeot UK, said: “Adapting the signature we have been using for almost a decade demonstrates how we are a brand that's sticking to principal qualities Peugeot is known for, while evolving to fit with an electric future.

 “We have already seen some great progress on our road towards electrification with the likes of the e-Legend concept car, and the year ahead promises to be even more exciting.”

The first of the new wave of electrified Peugeot production models will be plug-in versions of the 3008 and 508 SUVs, as well as the 508 Fastback and SW estate.

Most Popular

Tesla Supercharger network opens to other EVs in the UK
Tesla Supercharger
Tesla

Tesla Supercharger network opens to other EVs in the UK

15 stations and 158 chargers across the Supercharger network are now open for other electric-car users in the the UK
18 May 2022
Top 10 best plug-in hybrid SUVs 2022
DS 7 Crossback E-TENSE
Best cars

Top 10 best plug-in hybrid SUVs 2022

The finest plug-in hybrid SUVs offer low running costs, enough electric range for daily use and excellent practicality. These are the best plug-in hyb…
4 May 2022
New Polestar 3 electric SUV to be unveiled in October 2022
Polestar 3
Polestar

New Polestar 3 electric SUV to be unveiled in October 2022

Polestar’s large electric SUV will be followed by a sporty coupe-SUV called the Polestar 4 in 2023 and the flagship Polestar 5 saloon in 2024
19 May 2022