Borgward electric SUV range headed for UK

Sales of brand's SUV line-up, which includes electric variants, expected to start in 2019

Borgward BXi7

The Chinese-owned, German-based car company Borgward is to begin selling cars in the UK, having signed a memorandum of understanding with importer International Motors, which is also the UK distributor for Subaru, Great Wall and Isuzu.

Borgward was set up in 2008, resurrecting a brand that had been defunct since 1961. It already sells cars in China, Southeast Asia, Russia and the Middle East, while its petrol-engined BX5 and BX7 SUVs are available in continental Europe.

The brand's long-term strategy is focused on electric vehicles, however, starting with electric versions of that current line-up, which will be called BXi5 and BXi7. The latter was first shown at the 2017 Shanghai Motor Show.

Speaking about the International Motors agreement, Tom Anliker, senior vice president of global marketing, sales and service for Borgward, said: “We’re very pleased to find such a professional and dedicated organisation that will re-launch Borgward back to the UK and Irish markets."

Borgward BXi7

Andrew Edmiston, International Motors' managing director, added: “Our company originated from a heritage brand, so we’re particularly excited to resurrect this famous brand from the past. Borgward is known for its innovation and style and we see this continuing in the future with this exciting new range of products."

Production of right-hand-drive examples of Borgward's models is expected to start in early 2019 in anticipation of a UK launch towards the end of the year. Prices, specifications and the exact line-up to be offered in the UK will be announced closer to the time.

Most Popular

Vauxhall Frontera to arrive as Crossland EV replacement
Vauxhall Frontera spies - front
News

Vauxhall Frontera to arrive as Crossland EV replacement

The Vauxhall Mokka Electric will soon be joined by a chunkier, yet cheaper sibling that’s set to revive a classic nameplate
26 Sep 2023
New electric cars coming in 2023 and beyond
Polestars under cover
News

New electric cars coming in 2023 and beyond

With electric cars making up an ever-increasing proportion of sales, the industry is working flat out to launch new models – here's what's on the way …
19 Sep 2023
Formula E-inspired Nissan Concept 20-23 previews hot electric Micra
Nissan Concept 20-23 - front
News

Formula E-inspired Nissan Concept 20-23 previews hot electric Micra

Nissan’s latest concept car comes in the form of a high-performance version of its upcoming city EV
25 Sep 2023