Skip advert
Advertisement
Advertisement Feature

What Makes A Style Icon?

We explore what makes the BMW i3 such a distinctive presence on the road

BMW is rightfully considered one of the giants of contemporary car design. From the iconic ‘kidney’ grille to its intuitive iDrive infotainment system, form and function have gone hand-in-hand for BMW since the company first opened its doors over 100 years ago. 

Advertisement - Article continues below

Never was this truer than with the inception of BMW’s i brand. Mixing razor-sharp design with the latest electric technology for zero driving emissions, the i3 is a key element in BMW’s vision for the future of mobility.

Today, the eye-catching electric car continues to turn heads; its dashing design holds its own alongside models costing four or five times as much. But what makes the i3 such a style icon? We turned to Auto Express’ experienced test team for some insight into the design of BMW’s iconic electric car.

By designing the i3 to be electric from the outset, it was necessary for BMW to rethink exactly what a car looks like. While style is subjective, road-test editor Sean Carson is a fan of the model’s approach to design.

 “The upright but smart design wasn’t dictated by the conventional combustion-engined-car constraints, so it looks as individual today as it did when it launched. It clothes an advanced carbon-fibre body that helps keep weight down – allowing it to drive just as any BMW should.”

Advertisement - Article continues below
Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

By using advanced materials and production technologies, BMW has ensured the i3’s handling is as sharp as its styling; both inside and out.

i3

For a design professional’s take on the i3’s interior and exterior design, we turned to Auto Express art director Darren Wilson, who has worked in the industry for more than 20 years.
                        
“BMW looked back in order to move forward when designing the original i3,” Darren said. “The interior took elements of timeless mid-century furniture design and applied them to the i3’s interior space; giving a light, stylish, sitting room-feel.”
                        
“The mix of curved wood set against light-coloured cloth feels premium, while the expanse of glass gives a light and airy mood. Accessibility is afforded by the pillarless doors, which make the interior as welcoming now as it was revolutionary when the car launched.”

But in this day and age, even electric cars need to go above and beyond to satisfy increasing environmental concerns. The question ‘what makes a style icon’, therefore, isn’t as simple as its once was.
                        
Yet once again, the answer can be found in technology and design; the car’s frame is constructed from ultra-lightweight carbon-fibre, with strands 10 times finer than human hair.
                        
The result is a core that’s not only lighter than steel, but stronger, too – helping increase safety while also making the i3 more agile and cheaper to run. Furthermore, every i3 is manufactured using electricity generated from wind power.

i3

The result is a core that’s not only lighter than steel, but stronger, too – helping increase safety while also making the i3 more agile and cheaper to run. Furthermore, every i3 is manufactured using electricity generated from wind power.
                        
BMW’s beauty goes more than skin deep, therefore, as Auto Express deputy editor John McIlroy touches on: “There’s definitely something to be said for style for style’s sake – but letting form follow function has the power to create a design icon.”
                        
From the outset, the i3’s basic architecture was divided into two individual entities: the suspension, drive components and battery were located in the lower section, allowing the interior to sit separately, giving maximum flexibility to the driver and passengers.

In every BMW i3, you’ll find 27 recycled plastic bottles, as well as natural wool seats that have an ‘active climate’ quality. They trap cold air in the summer and retain warmth in the winter.
                        
Vicky Parrott, associate editor of Auto Express’ sister site DrivingElectric, has admired the BMW i3 since it launched: “The i3 isn’t just a great piece of design,” she said. “It showed an understanding of the car market and where it was headed.” 

That’s style, personified.

i3
Skip advert
Advertisement

Richard is editor of DrivingElectric, as well as sister site Carbuyer.co.uk, and a regular contributor to Auto Express. An electric and hybrid car advocate, he spent more than five years working on the news and reviews desk at Auto Express and has driven almost every new car currently on sale.

Skip advert
Advertisement

Recommended

Electric BMW iX2 is set to take the kidney grille to the next level
BMW iX2 - teaser front
News

Electric BMW iX2 is set to take the kidney grille to the next level

29 Sep 2023
BMW i4 facelift to topple Tesla with huge range and tech upgrades
BMW i4 facelift spies - front
News

BMW i4 facelift to topple Tesla with huge range and tech upgrades

27 Sep 2023
BMW Vision Neue Klasse is a future electric 3 Series
BMW Vision Neue Klasse - front
News

BMW Vision Neue Klasse is a future electric 3 Series

2 Sep 2023

Most Popular

New Fiat Grande Panda is here: Fiat Panda goes large and electric
Fiat Grande Panda - front static
News

New Fiat Grande Panda is here: Fiat Panda goes large and electric

The Fiat Panda’s successor is finally here, and it’ll come with the choice of hybrid or fully-electric power
14 Jun 2024
Alpine goes electric with new A290 hot hatch
Alpine A290 - front 3/4 static
News

Alpine goes electric with new A290 hot hatch

This new Renault 5-based performance car is taking aim at compact rivals like the upcoming MINI Cooper JCW Electric
13 Jun 2024
Polestar 3 review
Polestar 3 - front tracking
In-depth reviews

Polestar 3 review

The Polestar 3 has a quality feel to it, but this big SUV struggles to fulfil the brand’s sporty promise
11 Jun 2024